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Let’s get to the heart of it.

I’m Owais. I love getting to the bottom of a difficult problem with someone who sincerely wants to solve it.

Something isn’t working. You want to understand why. That’s where I love to begin.

A little more about me ↓
Owais discussing AI with a group around a table

A difficult problem.
A sincere person.

You’ve tried. You’ve asked questions. Something still doesn’t add up.

I love that moment when we can sit down together and really look. A business that’s stuck. Software that keeps creating work instead of making it easier. A decision you can’t quite see your way through.

Bring what you’ve noticed and what you’ve tried. You don’t need a perfect explanation.

We can begin there.

Find what keeps the problem alive.

The assumption in the architecture.

The decision everyone is working around.

The thing we keep accepting without examining.

There is no method I apply to every situation. We look, question, try something, and see what changes. Sometimes we discover we were solving the wrong problem.

I want the kind of understanding that changes what happens next. A business can move. A person can see a choice. A problem can stop repeating.

Care deeply. Keep room to play.

Often, I feel that something is off before I can explain it. I look closer, change it, and see whether it feels better.

Time, money, and the goal matter. Craft includes knowing where the effort belongs. I want us to leave with better work and sharper judgment for the next thing we build.

I’ll try your version, too.

We can look at both.

I care about where we arrive, and I enjoy being surprised along the way.

A place to build together.

Expertism ↗

How can humans and AI work together with understanding, shared purpose, and a love of the craft?

I’ve been interested in the emotional experience of interacting with AI since the days of deterministic chatbots. In 2017, I spoke about it at BotsCamp. Today, that question lives in Expertism.

“Owais has worked closely with us since 2019. He understands our business and our people, which makes his technical advice practical. He has helped us grow our development team, navigate a change in technical leadership, and build our AI capabilities. He’s someone we can turn to when we need to make sense of new technology and decide what actually matters for TalentAdore.”

Saku Valkama
Saku Valkama CEO & Co-founder, TalentAdore

A whole life to enjoy.

I feel most alive travelling. A different culture. Good food. A new experience shared with someone close.

Owais with arms outstretched beside a river and waterfalls

Freedom and attention.

A conversation we can give ourselves to.
Being there, together.

Some experiences along the way ↗

Following a thought.

People. Technology. The ways we work and live. Some questions stay with me long enough to become words.

What are you working through?

Tell me what’s happening. What you’ve tried. What you’d love to make possible.

Let’s give it our attention ↗

Owais Afaq

Calligraphy by Kaia Otstak